Peptide skincare ✦ daily
Gently, by design.
Skincare for the face you already have. Serums, creams, cleansers and oils for skin that looks rested, smooth and soft.
- Skin that looks smoother, rested and soft, without covering it up
- Peptides at the heart of the core range
- Vegan, cruelty-free, every ingredient named
Peptide Eye CreamA$55 · 50 mLView
Multi-Peptide SerumA$59 · 30 mLView
Peptide Night CreamA$59 · 50 mLViewThe Gentle RoutineBetter together
Find your ✦ ritual
Two questions, then a serum and moisturiser chosen for your skin. Add both in one tap, or just the serum.
SerumMulti-Peptide SerumMatrixyl peptides for skin that looks smoother and softer.
MoisturiserPeptide Night CreamA rich cream that seals in the serum overnight.
or
Or browse by category
See all 59 products
Made to be used every day
Our mission
Confidence that starts with your own skin.
Made for the women who carry their beauty quietly. We make skincare that helps your skin look healthy, smooth and rested on its own, so makeup becomes a choice, not a requirement.
How we make it
A short list of promises we can keep, and the ingredient list on every page to prove it.
Made in Australia
Formulated and filled in Australia, in small batches.
Clearly labelled
Every page says if a formula is vegan, and names any ethanol or animal-derived ingredient.
Honest words
No countdown timers, no paid reviews, no before-and-after photos.
Every ingredient, listed
The full list sits on every product page, in order.
What's inside
Peptides and vitamins, gentle acids, clays, Australian botanicals and plant oils, all named in full. See all 32 ingredients.
Copper peptide
A small peptide paired with copper, naturally blue. Supports the look of firmer, smoother skin.
Copper Tripeptide-1 (GHK-Cu)
Niacinamide
Helps skin look brighter and more even, and pores look refined.
Niacinamide (vitamin B3)
Kakadu plum
An Australian native fruit rich in vitamin C, used for antioxidant care.
Terminalia Ferdinandiana Fruit Extract
Centella asiatica
A calming botanical, also called gotu kola, that keeps skin feeling comfortable.
Centella Asiatica Extract
Hyaluronic acid
Holds moisture in skin for a plumper, hydrated look.
Sodium Hyaluronate
AHAs
Fruit and milk acids that polish away dull surface cells for smoother, brighter-looking skin.
Glycolic Acid, Lactic Acid
Ceramides
Lipids that help skin hold on to moisture and feel comfortable.
Ceramide NP, AP, EOP
Shea butter
A rich butter that softens and comforts dry skin.
Butyrospermum Parkii Butter
Our name
Ruwayda means gentle
Ruwayda is an Arabic name meaning gentle, soft and unhurried. It is how we think caring for your skin should feel: a few good steps, done with care, every day.
The ruwayda welcome
Three cards, one sign-up.
Tell us your skin goal. We'll send a routine card made for you, your welcome discount card, and a free entry into this month's draw.
- Your routine card. Your steps for morning and night, with your products.
- Discount cards. A welcome card for your first order, with more on refills and your birthday.
- A free draw entry. Win The Gentle Routine, worth A$149. Drawn monthly.